Released on = August 2, 2007, 5:26 am

Press Release Author = Grasswhispers

Industry = Human Resources

Press Release Summary = TouchBackT lets people in a company or organisation provide
instant feedback to a voice broadcast

Press Release Body = London, 2 August 2007. Grasswhispers, the voice broadcast
company which uses mobile phones to let organisations engage with all their people
instantly, simultaneously, effectively and cheaply, has launched TouchbackT.

Using TouchbackT, Internal Communications (IC) professionals can receive immediate
feedback from their audience, canvass opinion as well as engage their people on
developments within the organisation.

The TouchbackT facility is operated by including a specific question within a voice
broadcast, which asks receivers to press a number on their phone that corresponds to
their views. IC Departments and senior management can see the results on their
computer screens as they come in.

"Developing new ways to keep any organisation's people engaged is critical for long
term success. Voice broadcasting is one of the options available and at
Grasswhispers we offer the added advantage of allowing companies to create instant
two-way communication through TouchBackT," said Martin Loat, director at
Grasswhispers.

Research carried out by Grasswhispers shows that approximately 30 per cent of a
company's workforce will take a voice broadcast call live and express their opinion
through TouchBackT. People who do not accept the call at the moment it is made can
retrieve it latter through their voicemail but only those who listen to the call
when it is made can use the TouchBackT facility.

Applications for the service have included monitoring reaction among clients to new
advertising campaigns through their conversations with employees, providing updated
news on products and stock levels to staff across the country and organising social
events.

For further information and a demonstration of the services available visit
www.grasswhispers.co.uk or email contact@grasswhispers.co.uk. Grasswhispers, the
voice broadcast company can also be contacted on 020 7437 3363.


Web Site = http://www.grasswhispers.co.uk

Contact Details = Ryan Malone
+44 (0) 20 7437 3363
contact@grasswhispers.co.uk